020 7993 5371 matt@daviesis.com
How industry analysts can help promote your tech firm

How industry analysts can help promote your tech firm

Industry analysts such as Gartner and Forrester might be familiar names, but tech businesses are often unaware of exactly what they do or how they can help to promote their business. Here we explain the importance of building relationships with analysts and how to...
Research backs value of technology PR

Research backs value of technology PR

Why do some things catch on and become massive hits when similar ideas fail? And what is the secret to making products that people like? These are important questions for tech companies – or indeed any business with a new product or service. In his book Hit Makers:...
7 reasons for businesses to use PR

7 reasons for businesses to use PR

‘What can PR do for my business?’ That is a common question from smaller businesses – so here are seven reasons to incorporate it as part of your marketing mix: 1. Reach the audience in the most cost-effective way As PR focuses on gaining free...

North West figures show it’s not all gloom on the high street

The number of restaurants and retailers in the North West continues to rise rapidly despite a string of high-profile failures in both sectors, according to research by insolvency and restructuring trade body R3. The figures show that the so-called ‘crisis in casual...

Competition for developers ‘putting tech firms under pressure’

Competition for skilled developers is putting firms under pressure and could potentially stifle the growth of the North West technology sector, according to research by the insolvency and restructuring trade body R3 in conjunction with Manchester Digital. They say...