Whether you are a developer, a real estate agent or other type of property professional, PR is one of the most cost-effective ways to promote your business and position yourself as an expert in the field. A property PR agency will help you to generate free editorial...
Industry analysts such as Gartner and Forrester might be familiar names, but tech businesses are often unaware of exactly what they do or how they can help to promote their business. Here we explain the importance of building relationships with analysts and how to...
Corporate lawyers and advisers play an integral role in M&A deals but once the transaction completes, they are often overlooked in the subsequent publicity. Yet it is important to publicise your role in transactions as clients often choose an advisor on the...
Turquoise PR advised on 60 deals in 2018 – our largest number in any year to date. They ranged from management buy-outs, acquisitions and sales to investments by angels, private equity funds and other funding providers. We acted on behalf of investors, advisers and...
Why do some things catch on and become massive hits when similar ideas fail? And what is the secret to making products that people like? These are important questions for tech companies – or indeed any business with a new product or service. In his book Hit Makers:...
‘What can PR do for my business?’ That is a common question from smaller businesses – so here are seven reasons to incorporate it as part of your marketing mix: 1. Reach the audience in the most cost-effective way As PR focuses on gaining free...
