Corporate lawyers and advisers play an integral role in M&A deals but once the transaction completes, they are often overlooked in the subsequent publicity. Yet it is important to publicise your role in transactions as clients often choose an advisor on the...
Why do some things catch on and become massive hits when similar ideas fail? And what is the secret to making products that people like? These are important questions for tech companies – or indeed any business with a new product or service. In his book Hit Makers:...
‘What can PR do for my business?’ That is a common question from smaller businesses – so here are seven reasons to incorporate it as part of your marketing mix: 1. Reach the audience in the most cost-effective way As PR focuses on gaining free...
While automated systems are set to replace humans in many roles, emerging technologies will also open up new possibilities and create demand for new skills. So how can we beat the robots in the jobs market – and what can we do to prepare? According to the...
Whether you are a developer, a real estate agent or other types of property professional, PR is one of the most cost-effective ways to promote your business and position yourself as an expert in the field. A property PR agency will help you to generate free editorial...
Online gaming has become one of the world’s most lucrative industries and a blockbuster title can generate billions on the back of modest development costs. Within this highly competitive sector, one nation has enjoyed extraordinary success. Finnish companies are...
