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Research backs value of technology PR

Research backs value of technology PR

Why do some things catch on and become massive hits when similar ideas fail? And what is the secret to making products that people like? These are important questions for tech companies – or indeed any business with a new product or service. In his book Hit Makers:...
7 reasons for businesses to use PR

7 reasons for businesses to use PR

‘What can PR do for my business?’ That is a common question from smaller businesses – so here are seven reasons to incorporate it as part of your marketing mix: 1. Reach the audience in the most cost-effective way As PR focuses on gaining free...
How to beat the robots – 10 key skills for the future

How to beat the robots – 10 key skills for the future

While automated systems are set to replace humans in many roles, emerging technologies will also open up new possibilities and create demand for new skills. So how can we beat the robots in the jobs market – and what can we do to prepare? According to the...
What tech firms can learn from the Finns

What tech firms can learn from the Finns

Online gaming has become one of the world’s most lucrative industries and a blockbuster title can generate billions on the back of modest development costs. Within this highly competitive sector, one nation has enjoyed extraordinary success. Finnish companies are...
How industry analysts can help promote your tech firm

How industry analysts can help promote your tech firm

Industry analysts such as Gartner and Forrester might be familiar names, but tech businesses are often unaware of exactly what they do or how they can help to promote their business. Here we explain the importance of building relationships with analysts and how to...

Competition for developers ‘putting tech firms under pressure’

Competition for skilled developers is putting firms under pressure and could potentially stifle the growth of the North West technology sector, according to research by the insolvency and restructuring trade body R3 in conjunction with Manchester Digital. They say...