B2B PR
Helping finance and tech companies harness the power of PR
As one of the most powerful and cost-effective forms of marketing, PR can help you build your brand, reach out to new audiences and even enhance the value of your business. Turquoise specialises in working with B2B companies, in particular those in finance and technology.
PR enables growing businesses to build credibility and establish a strong presence in the market. It supports sales and lead generation by raising awareness about your products and services and helping to increase demand.
It also makes sales targets more receptive as people are more likely to choose the products or brands they are more familiar with. Research has shown that the products or services which achieve market dominance are those which have gained the most exposure.
PR helps to position you as an expert in your field and can enable your company to ‘punch above its weight’ in the market. It can help to attract investors and in the longer term, can also boost the value of the business. Many clients Turquoise have worked with have gone on to sell their business and told us its media profile played a key part in enhancing its value and attracting the right buyer.
Achieving media coverage
Media relations is a central plank in most B2B PR campaigns. Free editorial coverage is not only more cost-effective but also more credible than advertisements or other paid promotions – and it puts your business before audiences that it might otherwise not reach.
We help companies to build long-term relationships with key journalists and provide the type of stories and content that resonate with readers. Alongside press releases, we use a whole range of PR techniques – pitching ideas for features and opinion pieces, arranging interviews and briefings, and providing timely comments on topical issues – to ensure regular coverage and visibility.
Integrated B2B PR campaigns
We use content, SEO and digital media alongside traditional media relations to maximise the impact, and provide integrated campaigns that deliver visibility and growth.
