Outsourced marketing for B2B tech businesses
For smaller B2B companies, marketing is not just ‘nice to have’ – it’s a tool for survival and growth. Our ‘marketing lifeline’ service provides tailored support from a team of experts to ensure that even smaller firms don’t miss out on the benefits.
If you run a smaller tech or B2B company, you already know how tough it is to stand out. You need to reach the right audience and convince them of the benefits of your solutions, but you are competing against larger players with bigger budgets and established brands.
Effective marketing helps level the playing field, enabling companies to punch above their weight. Over time it helps build awareness, showcase your expertise and create a consistent pipeline of leads. Done right, it becomes an engine that supports sales and fuels growth.
However smaller B2B firms generally lack the budget for a full in-house team – and they may also find that bigger consumer marketing agencies may fail to grasp the complex nature of B2B markets.
Turquoise brings together extensive experience in B2B PR with a network of marketing professionals to cover the key disciplines including:
- PR and content – generating media coverage, case studies, thought leadership
- Websites – creating a new site from scratch or managing and maintaining an existing site
- SEO – ensuring visibility on the search engines and AI search tools
- Digital campaigns – Google adwords, social media, email marketing and more
We can raise awareness of your products, services and your investment strategy using a combination of PR and digital techniques to achieve maximum impact.
Whether you want to fully outsource your marketing or require support for an in-house manager, we provide flexible and integrated service at an accessible price.
